As the Covid-19 pandemic drove customers online to research and buy commodities, enterprises across the world altered their marketing strategies in line with the new status quo. The shift from brickand-mortar advertising to digital marketing is massively impacting the advertising and marketing industry. According to grandviewresearch, the market was valued at USD 350 Billion in the year 2020 and is poised to grow at a compounding aggregate growth rate of 13.9% to USD 786.2 Billion by 2026.
The immense growth can be attributed to the increased demand for smartphones and wireless devices, which has triggered the consumption of digital media and is prompting marketers to push more online ads on social media and other digital platforms to gain more visibility. Retailers are adopting location-based advertising software to be able to engage with customers by offering shoppers individualized updates on items, offers, and discounts, resulting in an increase in the need for digital marketing. The continuous development of high-speed data networks, as well as the rising popularity of social media, are motivating businesses to invest heavily in digital marketing, resulting in a rise in the use of digital marketing software.
In this edition of MarTech Outlook APAC, we present the list of the most promising Digital Marketing Agencies in APAC for the year 2022. Omni Online is a prominent company that enables enterprises across industries to deliver web and digital solutions that help them achieve their marketing goals and meet the challenges head-on. We also bring to you thought leadership articles and exclusive insights from expert CIOs and CXOs -Neil Gardner, Chief Customer Officer, Asia, Generali, Shashikanth Ramakrishnan, Senior AVP, Head of Digital Analytics and Insights, Astro, Natasha Linden, Head Of Marketing Sweden, Radisson Hotel Group presenting their views and opinions on how organizations can incorporate changes in the ever-evolving digital marketing industry. We hope the valuable insights from industry thought leaders and the digital marketing agencies featured in this edition help you make informed decisions for your organization.
